From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work. What are the essentials and secrets of funny ads? / Credit: The ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

We used to be a proper people. Retail stores waited until after Thanksgiving to put up their holiday decor. Kids went back to school after Labor Day. Political ad season wasn’t all year long. Yet here ...

CLEVELAND, Ohio – Super Bowl LIX promises to be a must-watch event, covering all the bases – sports (Kansas City Chiefs vs. Philadelphia Eagles), entertainment (Taylor Swift sightings?), music ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...