From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

We used to be a proper people. Retail stores waited until after Thanksgiving to put up their holiday decor. Kids went back to school after Labor Day. Political ad season wasn’t all year long. Yet here ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Because I apparently had nothing better to do while watching the Super ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...