Socialmedia, which offer a marketplace for applications on Facebook to promote themselves by bidding for links, has raised half a million dollars. The funding for the Mill Valley, Calif. company comes ...

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and ...

There’s been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers ...