NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead ...

Resonate Networks, the Attitudinal Targeting™ company, today revealed data that shows attitudinal targeting is more effective for brand advertisers looking to reach high quality, richly defined ...

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually ...

This demographic bidding test is different from the one done in 2006, in that here they are not using comScore’s metrics. Instead, they are using data directly from a specific site to target, ...

There have been many articles, reports and features over the last few years about the death of demographics, particularly in the media and entertainment industry. It has become the fundamental issue; ...

Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

How to use Google's new demographic targeting for search ads Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...