One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

CTO Stephan Pretorius explains how WPP has been through a reflective process that asks the question: what does creative marketing look like when AI can create content? WPP describes itself as ‘The ...

Inside University Marketing and Communications, marketing begins with strategy. The project scope, goals, and team are defined and the creative process begins. Our project managers, writers, designers ...

Google (GOOGL 0.17%) has launched Think Insights to help marketers stay up-to-date on the latest trends in digital marketing, and deliver better campaigns for their companies. As Google's hub for all ...

The Office of Marketing and Communications is first and foremost the steward of the University brand. We are the voice of the University. We manage campus-wide messaging and media engagement, ensuring ...

Elliot Grainge, founder and CEO of the independent record label 10K Projects, has promoted Theo Battaglia to the newly created position of executive vice president/head of creative at the company. In ...