Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Forbes contributors publish independent expert analyses and insights. I write about cannabis entrepreneurs and the struggles they face. This article is more than 5 years old. Cannabis businesses are ...

Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a ...

Call it data-driven, human-centric creative. On the surface it might look like branding, a website, digital marketing, social media and content strategy, or SEO and analytics. But whatever we create, ...

More than 150 marijuana retailers have now been approved to open in Massachusetts, and operators are walking a fine line as they try to make themselves appealing to potential customers in an ...

If you own a paint store, your product lends itself to creative advertising. Use a riot of colors, or play with a blank canvas and let customers use their imaginations. Bring out the inner child in ...

Major Major, the Los Angeles-based full-service creative advertising agency, has welcomed Dave Ligorner as its latest addition to the company. Hailing from his previous role at Buddha Jones, Ligorner ...