There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Retailers can harness market opportunities by enhancing consumer experiences at every touchpoint, informed by consumers' seamless integration of technology into their purchasing behavior.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...