There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Adherence is a very complex issue. Numerous theories have been developed and they must be integrated into any approach to solve our healthcare problems. Only Intelligent Engagement can incorporate a ...

Till the turn of the century, the term ‘psychology’ connoted any serious study of human behaviour. Maybe it is due to the importance that Behavioural Economics gained since Daniel Kahneman won the ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...