Automakers are constantly looking for new ways to engage drivers to make the in-car experience more enjoyable and intuitive. To that end, BMW has developed a fully digital gauge cluster system called ...

BMW steps up development of intelligent cockpit solutions. BMW announced this week it has strengthened its partnership with China’s Alibaba group after it signed an agreement to integrate the tech ...

In a connected age when buying a car involves taking into account much more than horsepower and torque, having a host of driver-oriented high-tech tools is essential for the success of any given brand ...

In case you didn’t notice, BMW’s latest models come with the company’s all-new Live Cockpit that features the BMW Operating System 7.0. The brand’s latest and newest models, including the new X5, ...

Now in its fourth generation, the Snapdragon Cockpit is an in-car technology platform aimed at meeting the evolving needs of car buyers by providing advanced graphics, multimedia, and artificial ...

The 2019 BMW X5 is anticipated to be one powerhouse of a midsize SUV, sporting a standard intelligent all-wheel drive system and offering a 456-horsepower twin-turbo V8. However, it’s the technology ...

This limited edition model features a few exclusive touches inside and out that were signed by BMW Individual. Do you like it ...

This video reviews the BMW M4 Convertible LCI, exploring the latest updates that make it quicker and more dynamic than ever.

When you spend time with a lot of BMW folks, as I did during a trip to Germany earlier this month, you’ll regularly hear the word “heritage.” Maybe that’s no surprise, given that the company is now ...