Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Amazon Business is an approved method to purchase non-contracted items allowing Purdue to take advantage of Amazon’s wide product selection and competitive prices. It should only be used if a ...

The feature is currently limited to iOS, but will expand to more users soon, Amazon says. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Amazon is making it easier to ...

Perhaps the most important feature of the new Amazon Fire Phone announced this week is Firefly, in which the handset uses its camera to recognize physical and media products in the real world and then ...