Explore the evolution of advertising technology through insights from Jeet Mehta, focusing on data integrity, CTV growth, and ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Ernst & Young is expanding its reach into the marketing world with a new business unit designed to unify its services in design, sales, customer experience, and marketing technology. The firm on ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

With its fourth acquisition since its inception, Harbor aims to quickly scale and meet law firms’ demand for data quality services. On Tuesday, professional and legal services company Harbor announced ...