As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

SAN FRANCISCO—The buying and selling of advertising has undergone a sea change. It’s not enough to blanket a market with advertising and hope something sticks. Instead, advanced advertising technology ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

The Department of Justice and eight states sued Google on Tuesday, claiming the internet giant has an illegal monopoly over online advertising. It's the fifth federal antitrust suit against the ...

CHICAGO (CBS) --Illinois has joined an anti-trust lawsuit against Google, accusing the company of monopolizing digital advertising technologies to buy and sell ads. The U.S. Department of Justice, ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...