Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

The AdWords Keyword Diagnosis report can be extremely helpful, but there are a plethora of statuses that can be confusing. We've decoded them for you! AdWords provides a keyword diagnosis tool inside ...

Twitter has added a new layer to its advertising platform that will let partners target their ads based on the content of your tweets. Twitter has added a new layer to its advertising platform that ...

Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn't dream of it, usually because our names just aren ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...

On Jan. 10, Serbia-based smart contract auditing startup Decenter reported that Google has blacklisted keywords mentioning Ethereum (ETH) on its advertising platform, Google Ads. Specifically, the ...

We're not referring to just any keyword ad. But 1-800-Contacts is suing Lensworld for buying search link advertising using the keyword: 1-800-Contacts. The downstream effect of a win for ...

About a month after an appeals court revived a trademark lawsuit over Google's keyword sales, another suit has surfaced in Texas. Ars Technica spotted Firepond's lawsuit, filed Monday in Texas, ...